Certified Narcoleptic Certified in Google Analytics

Guess what I just did? Became Google Analytics Certified! That’s right, this girl can check that off the to-do list and add another bullet on the resume. (Insert sassy girl flipping hair emoji here)


google analytics
Schaefer, R. (23, April 2017). Google Analytics Certification [Screenshot]. Retrieved from: https://www.google.com/partners/#p_certification_html;cert=3


So Google Analytics is this huge thing that can track and report website data, aka it tells you how people find and use your website and what your return on investment is. In today’s day and age the Internet is HUGE and is home to millions of websites; including those popular social media sites everyone is addicted to, so being able to track what is going on is imperative. Basically a tracking code is installed in your web pages and you can measure the dimensions (data attributes) and metrics (quantitate number of dimensions). You then can find out so much information from looking into the acquisition, behavior, conversions, audience, and real time traffic.

The acquisition is how your customers get to your website, the behavior is what your customers do on your website, the conversions are the goals, ecommerce, multi-channel funnel, and attribution where you can see the actions and purchases of your customers. The audience section is all about your customers, their demographics, their viewing device, and their location. The real time traffic allows you to see what your customers are doing on your site at that given time. Google Analytics is amazing for problem solving because of these different tools; you can find out what the problem is and then go about solving it.

So now that you know what Google Analytics can do you have to become certified with it. To do this you have to watch a million videos and take good notes so you can pass the 70 question test with at least an 80%. And you really have to know your stuff because there’s only 90 minutes to take it so that’s only a little over a minute for each question! But guess what? I passed with a 90%! (on my second try lol)


Schaefer, R. (23 April, 2017). Google Analytics Score [Screenshot]. Retrieved from https://www.google.com/partners/#p_analyticscertification



Living with Narcolepsy is incredibly difficult and I’ve had to work harder than anything to just get through the simplest of tasks. To experience how I feel on a daily basis, a non-narcoleptic would have to go 72 hours without sleeping. When you are sleep deprived your cognitive functions are impacted, you experience memory loss, and much more as described on this site. So I obviously deal with this on a day-to-day basis but many people don’t know what Narcolepsy is and even if they do, they don’t actually know what all it entails or how it feels.

This puts a huge damper on everything and anything I do, and it makes it that much harder. I try to remain positive and light-hearted and make the best of situations but it’s difficult when I feel the way I do and especially since others don’t understand. Just trying to remain with the crowd is a struggle, thus I fall into the masses when it comes to finding a job or internship, turning in an assignment, or whatever I may be doing. Being certified in Google Analytics and knowing how to use and implement this technology is a huge advantage for me though!

Not everyone has the knowledge or certification of Google Analytics but I now do! I can bring these skills and knowledge to my next job or internship and it will help both my personal brand and my career. I may struggle with things due to my chronic disease, but I prove that I am determined to overcome difficulties; like becoming certified with Google Analytics. I also can bring this to my career in communications and advertising and it will help an immense amount. Being able to track and report website data; whether my future personal small business or for the future company I work for, will be helpful in seeing what does work well and what doesn’t for the customers on the websites.

It also is super helpful because of the research aspect. I will be able to see certain websites and social media pages, find out lots of information about who my customers are and how they think and act while they are online. This will help a ton in the Advertising world because learning about the target audience is incredibly important in regards to advertising or promoting a product. Overall, being certified with Google Analytics sets me apart and sets me up for my future career!



Career Center Networking

On Friday, April 21st, I went to the Career Center and met with Lisa Knapp. Grand Valley’s Career Center is so helpful for students (and for alumni!) in so many ways; just look at their website! I knew I needed to get help with my resume since it hadn’t been updated in a while so I set up an appointment and went!

Lisa was as awesome as Professor Peavey said she was! Not only did she help with the formatting and the content of my resume, she also suggested creating a cover letter! I got lots of great feedback, which I took detailed notes on of course, along with a booklet on Writing Resumes and Cover Letters! Networking with Lisa Knapp provided me with a ton of insight on the professional world.

She suggested lots of improvements for my resume and my job interviewing skills. She also told me to make more use of my LinkedIn account that way I can network with other students and professionals. Another really cool way Lisa helped me was explaining how to disclose my chronic illness (Narcolepsy) to a future employer. This was incredibly helpful because I was 100% unsure how to do this before talking with her.

I loved being able to create a personal relationship with this intelligent mentor and I am excited to meet with her again in the future. I know I am going to return back to her with my updated resume and cover letter to see how I did! It’s very comforting knowing that I am able to network with the Career Center during my time at Grand Valley and past the date of graduation.


career center
Schaefer, R. Lisa and Rylee Career Center Meeting [Selfie]. Retrieved from Android’s images.

Focus Group Networking

On March 24th at 11 a.m., my group and I held a focus group in Grand Valley’s library. We had already completed the secondary research on product placement and we were then working on collecting primary research for our Research in Advertising class. One really good way to collect primary research is to hold a focus group. We began compiling questions, projective techniques, and video clips to use throughout our focus group which we held that Friday.

Six members attended and when the focus group began we made casual conversation with everyone, asking their names and majors, trying to lighten the mood and get them more relaxed. The focus group members answered questions, used third party projections (discussed how others thought or felt), viewed video clips of product placement, and then rated them using Emoji Associations (relating their emotions or thoughts with one of the five emoji’s).

My friend Simone was the Moderator of the group (kind of like the leader), Alex and myself recorded notes, and Ally worked the video clips and PowerPoint. The focus group ran smoothly and really provided a lot of insight towards product placement that we did not necessarily have before conducting this primary research. We got real feedback to our questions, got to witness their non-verbal language and cues, and found out what people think of product placement.

It was very interesting to hold a focus group and to engage in this sort of casual networking. I am more experienced with more business formal networking like attending a career fair. Since everyone was casual and didn’t feel under pressure I believe our feedback was genuine and not forced or fake. I really liked how everyone was between the ages of 19 and 24, it definitely provided a more comfortable scene for everyone.

Schaefer, R. (2017, March 24). Welcome to CAP 115 Focus Group [Simone and Rylee]. Retrieved from Android Images.



TweetDeck for Narcoleptics

So I recently found out about this super cool website called TweetDeck where you log in with your Twitter account and you can do all sorts of things with your tweets including scheduling them for a future date or time! How cool is that?! Especially for me, other people with Narcolepsy, and people who forget things easily! Now we can just login, type something up, and tweet it at a later time instead of forgetting!

It’s really cool for companies or business Twitter accounts because you can use multiple accounts and can schedule tweets promoting future events that your company is putting on! It’s also a cool site because you can do everything that you do on your normal Twitter on this site as well, such as accessing your home-page, activity, messages, and notifications! Normally I use my Twitter for tweeting about something funny because I think I’m hilarious and for complaining about Narcolepsy, school, and life. I’m probably going to start using it more often to make sure that I am staying up to date and current with my Twitter activity!


Schaefer, R. (April 21, 2017). TweetDeck Scheduled Posts [Screenshot]. Retrieved from https://tweetdeck.twitter.com/#
Schaefer, R. (April 21, 2017). TweetDeck Scheduled Posts [Screenshot]. Retrieved from https://tweetdeck.twitter.com/#




Technology in Careers

As the semester comes to an end students are busier than ever; trying to complete all their assignments, finish the tedious group projects, prepare for presentations and final exams AND find a job or internship for the upcoming summer. It’s crazy time at Grand Valley and stress is at an all time high.

When looking for a job or an internship I first went on LinkedIn to update my current profile and then went to Indeed.com to begin my search. I found lots of jobs I could apply to and that interested me, but what I did not realize was the amount of technology needed in these potential future careers. As an Advertising student I am proficient in Microsoft Office and I have experience with Photoshop, InDesign, WordPress, social media, and with movie editing software. Many of the jobs and internships in the Advertising field require these technological skills and experiences.


Schaefer, R. (April 4, 2017). Internship [Screenshot]. Retrieved from Pinterest.

I saved five separate jobs, including their job title, the company it is for, their web-link, and their technological requirements. This will be nice to refer back to and apply to after I get my resume looked at and updated next week with the Career Center. Technology is everywhere in our world, including our careers.

List of Jobs:

Job #1

Organizational Development Internship

Lake Michigan Credit Union


Requirements: Proficient using Microsoft Office Suite, excellent written and verbal communication skills, previous design and development with Adobe InDesign and Photoshop a plus


Job #2                                                         

Public Relations Marketing Intern

Harworth Inc.


Requirements: Familiar with Microsoft Office programs, experience with developing/implementing media relations programs and owned channel content, experience with content upload and page building in a business environment a plus, familiar with Cumulus Software, Sitefinity and Photoshop


Job #3

Marketing Intern

Corporate Color Graphics


Requirements: Familiar with social media strategies and platforms, 6 months or more experience in areas of Marketing, Business, Communications, or a related field, Adobe Creative Suite experience (Illustrator, Photoshop, and InDesign in particular), proficient in Microsoft Word, Excel, and PowerPoint


Job #4

Marketing Associate

Northgate Resorts


Requirements: Bachelor’s degree in Communications, Business, or Marketing, strong research skills, proficiency in social media advertising platforms (Facebook, Instagram, Pinterest), experience with WordPress, Familiarity with Google AdWords, knowledge of Adobe Creative Suite (Photoshop, InDesign, Illustrator), HTML coding experience a plus


Job #5

Junior Graphic Designer

VanDyk Mortgage Corporation


Requirements: Adobe Suites Software including InDesign, Photoshop, and Illustrator, degree in Graphic Design, previous design experience position or internships, strong knowledge of design concepts, experience working on multipage print advertisements


In today’s day and age you have to set yourself apart from everyone else, so what better a way to do that then with creating a business card? Adobe InDesign is an amazing resource where you can create pretty much anything you want to! This is the software I used to create my business card. I wasn’t quite sure what I wanted it to look like and since I had never used InDesign before I did a quick Google search to find my template I was going to use.

This made it a lot easier and it looked way more professional. Each bit of information or little image icons had to be added to the card through separate layers, kinda like Photoshop. It was actually pretty fun making this knowing that I can use it on my day to day encounters with professionals and that it would set me apart. I’ve always liked business cards and I really like mine; especially because I made it!

One thing I would change is to switch my name to the right hand side, kinda setting it apart like on the front side, and then moving my logo over to the left hand side. Another thing I might change is adding my logo to the front side of the business card, it would fit nicely in the bottom left corner. But that’s all for another time!

Screen Shot 2017-03-28 at 7.50.47 PM
Schaefer, R. (March 30, 2017). Rylee Schaefer Business Card [Screenshot]. Retrieved from Adobe InDesign.
Schaefer, R. (March 30, 2017). Front Side Business Card [Screenshot]. Retrieved from Adobe InDesign.

Schaefer, R. (March 30,2017). Back Side Business Card. [Screenshot]. Retrieved from Adobe InDesign.