SEO/SEM Keyword Search for my Sleep Disorder

When you think of search engine sites you probably automatically think of Google, right? But did you know that other sites like Yahoo and even Facebook are search engines? The Facebook one kinda blew my mind. Search engines are so handy, informative, and relevant to whatever you typed in that little search box because of behind the scene geek-code technology that finds it for you! There are these things called spiders that search websites looking for certain information in the form of keywords that deems it relevant. Using  Google Ads Keyword Tool, I researched for Search Engine Optimization/Search Engine Marketing (SEO/SEM) with five keywords I thought one would use in a search engine to find my blog. I chose the following key terms: “Rylee Schaefer”, narcolepsy, “living with narcolepsy”, sleep, and narcoleptic, and entered them into the top box titled Your product or service. I copied and pasted my blog link and chose Health as my product category.

ad words

Schaefer, R. (March 16, 2017). Google AdWords Keyword Planner [Screenshot]. Retrieved from 664180&authuser=0#start

After I searched these words it took me to a landing page where it showed me how many times monthly each word was searched, along with related words that Google recommended.


Schaefer, R. (March 16, 2017). SEO/SEM Search [Screenshot]. Retrieved from Word.

I originally had kind of a hard time picking out my words I thought someone would search so I chose some of the words that I knew I used the most in my blog posts. The recommended ones were very relevant to my topic/personal brand as well. Narcolepsy is a sleep disorder that affects 1 in 2,000 people and 200,000 Americans. It does often go undiagnosed though because doctors associate it with sleep deprivation as opposed to the neurological autoimmune disorder it actually is. I found out I had narcolepsy when I was 16 years old, my primary doctor recommended I go get a sleep study done so a neurologist could study how my brain performs. I had a million different wires taped all over my head and body so they could monitor my brain as I transitioned from each sleep cycle. The next day I was told I had narcolepsy and I showed many of the narcolepsy symptoms, including cataplexy, sleep paralysis, and excessive daytime sleepiness.

Technology in today’s day and age is pretty crazy, but it is interesting how SEO/SEM works.

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This was definitely my favorite assignment so far. A lot of information about narcolepsy is actually in the form of infographics so I thought it was really neat to be able to create my own to add to the collection of saved information. Check out a few of them here.

This assignment was created on a website called Piktochart. It was really fun and easy to use and navigate to make exactly what you wanted. I was actually really tempted to upgrade my account because I really wanted to include a couple saved images of my own on my infographic. I did not for this particular one, but I might possibly in the future!

It was really cool being able to customize the basic template into the layout, design, color scheme, etc. that I wanted, and I loved all the little icons that were readily available to use. I think infographics are incredibly informative because it seems that you’re not reading boring material, but material that is interestingly laid out in front of you complete with visuals to accompany it. It might just be because I’m a visual learner and an advertising geek but I think they’re really cool!


Schaefer, R. (March 6, 2017). What is Narcolepsy? [Piktochart Screenshot]. Retrieved from

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I had no idea videos- even just short one minute clips- had so much work that went into them! The fact that every time the camera angle switches in a movie it’s a separate clip which has to include: rendering, transitions, filters, sound effects, and way way more! I definitely have a whole new outlook on filmmakers after this project, they must be the most patient people on Earth!

For the video assignment, we first had to create a storyboard on this really cool website called StoryboardThat. This is essentially the draft of your video- you set up the scenes in the way you want your video to go and include the lines, directions, scenery, etc. So my original plan for the video was to talk about everything I hate about narcolepsy. I was going to include props like empty medicine bottles and I wanted to take a selfie with the old person Snapchat filter for the part how I hate that it worsens with age. When I started to film the video I soon realized that it was going to be confusing because the majority of people don’t even know what Narcolepsy is. So I decided to do the video as more of an explanation instead. But, I kept the original storyboard because it’s kinda hilarious.


Schaefer, R. (February 21, 2017). I Hate Narcolepsy [StoryboardThat Screenshot]. Retrieved from

After the plan was laid out and the storyboard was completed, it was time to film the video! I just used my phone to do so, but I did have to do like 4 tries because my timing was short one time, the lighting was blinding the next, I sneezed in the third one, but the 4th one was a winner! We had learned how to use Final Cut Pro, a video editing software, in class and that was how we were supposed to edit the video to make it all flowy and beautiful. This is the program that makes me astounded by filmmakers because my little 1 minute and 20 second video took over 2 & 1/2 hours! (Granted I’m not good with a Mac and this was my first time with the software- but still!) Below is a screenshot of my Timeline, you can see I added in some text for a title and a couple transitions to help with the flow.

final cut

Schaefer, R. (March 4, 2017). Narcolepsy Video Project [Final Cut Pro Screenshot]. Retrieved from Final Cut Pro software at GVSU’s library.

After the editing was finished I uploaded it to my YouTube account- my very first published video! I tried to upload it into this post but it said I had to upgrade my account and honestly I’m a broke college kid, I’m not trying to pay for a monthly subscription. Here’s a screenshot though!


Schaefer, R. (March 14, 2017). Narcolepsy Video Project [YouTube Screenshot]. Retrieved from

It was a ton of work but I’m really happy with how it turned out! Click here to go watch it!

Check out my latest post on Facebook about Narcolepsy Awareness Day!

Visit my YouTube account to watch my first video on Narcolepsy!!


So this week in class we learned all about Photoshop, and when I say all about, I really mean the basic 100 level stuff. This is the stuff that’s useful in Photoshop, the basics that other people build upon to get to crazy level stuff like this. (Seriously check out that link, it’s awesome!) I’m definitely not there yet, as you can see from my before-and-after photos below:


Narcolepsy Pinterest. (2014). Hypersomnia Narcolepsy [Image}. Retreived from


Schaefer, R. (3 March, 2017). ESD Narcolepsy [Photoshop Document jpeg] Retrieved from Adobe Photoshop.

So I took the before picture showing what some of the symptoms of Excessive Daytime Sleepiness are like, and I then added in an image about Excessive Daytime Sleepiness. This is the first symptom of Narcolepsy and I wanted people to see just how it feels and also what it can do to effect the brain’s ability to function. An interesting article I read from WebMD states that 24 hours of sleep deprivation on the body/mind is the equivalent to being drunk!

I wanted to keep the Did You Know image clear and easy to read, and put a grainy filter on the symptoms to kind of show that brain fog I experience as a result of Narcolepsy.

Check out my social media for daily updates and check-in’s on living with narcolepsy: