When you think of search engine sites you probably automatically think of Google, right? But did you know that other sites like Yahoo and even Facebook are search engines? The Facebook one kinda blew my mind. Search engines are so handy, informative, and relevant to whatever you typed in that little search box because of behind the scene geek-code technology that finds it for you! There are these things called spiders that search websites looking for certain information in the form of keywords that deems it relevant. Using Google Ads Keyword Tool, I researched for Search Engine Optimization/Search Engine Marketing (SEO/SEM) with five keywords I thought one would use in a search engine to find my blog. I chose the following key terms: “Rylee Schaefer”, narcolepsy, “living with narcolepsy”, sleep, and narcoleptic, and entered them into the top box titled Your product or service. I copied and pasted my blog link and chose Health as my product category.
Schaefer, R. (March 16, 2017). Google AdWords Keyword Planner [Screenshot]. Retrieved from https://adwords.google.com/ko/KeywordPlanner/Home__u=6708616002&__c=5016 664180&authuser=0#start
After I searched these words it took me to a landing page where it showed me how many times monthly each word was searched, along with related words that Google recommended.
Schaefer, R. (March 16, 2017). SEO/SEM Search [Screenshot]. Retrieved from Word.
I originally had kind of a hard time picking out my words I thought someone would search so I chose some of the words that I knew I used the most in my blog posts. The recommended ones were very relevant to my topic/personal brand as well. Narcolepsy is a sleep disorder that affects 1 in 2,000 people and 200,000 Americans. It does often go undiagnosed though because doctors associate it with sleep deprivation as opposed to the neurological autoimmune disorder it actually is. I found out I had narcolepsy when I was 16 years old, my primary doctor recommended I go get a sleep study done so a neurologist could study how my brain performs. I had a million different wires taped all over my head and body so they could monitor my brain as I transitioned from each sleep cycle. The next day I was told I had narcolepsy and I showed many of the narcolepsy symptoms, including cataplexy, sleep paralysis, and excessive daytime sleepiness.
Technology in today’s day and age is pretty crazy, but it is interesting how SEO/SEM works.